Monday, August 22, 2011

An automated disc jockey?

Meet the latest "innovation" in radio: The Automated Disc Jockey.

Mind you, this isn't the same thing as voice tracking. Voice tracking is an actual human being going into a studio and recording on-air content that will be replayed on the air as if it's live.

This new "innovation" is not a person. It's an automated device that sounds like a person.

I'm not even in the business anymore and this makes my skin crawl.